🏆 Customer Success 🏆
26x Revenue Growth
My clients achieve remarkable success. Here's how we helped one business rapidly boost results.
Website Result
Helped a Real Estate client increase revenue 2,621% with a custom website redesign.
Optimisation Growth
Continued 60%+ average annual revenue growth after launch through ongoing optimisation.
Business Outcomes
Overall revenue increased 17,390% in 5 years — resulting in a 2,238% ROI.
Source: Google Analytics showing client growth worth more than £8 million.
Next Opportunity
Seeking Strategic Partnership
Currently at 5and3 digital marketing agency, I'm looking for an ambitious business partner who values versatile expertise and seeks holistic digital transformation.
- Digital Transformation Strategy
- Inbound Marketing Specialisation
- Lead Generation & Conversion
- Software Development
- Business Development
- Strategic Partnerships vs. Traditional Employment
- AI Integration & Innovation
- Revenue-Focused Solutions
Wayne Frisby CV
Chief SEO Officer | Conversion Expert | Senior Software Developer
Innovative digital marketing and web development professional with over a decade of experience driving business growth through strategic digital solutions. Expertise in front-end web development, SEO, CRO, and business development, with a proven track record of delivering measurable value to clients.
Work Experience
5and3: Integrated Communication Solutions
East Grinstead, West Sussex, UK
Chief SEO Officer | Conversion Expert | Senior Developer October 2020 – Present
- Spearheaded the project acquisition of a key client with a potential value exceeding £800k, securing a 20% fee through effective negotiation, doubling company profit.
- Developed in-house GDPR-compliant analytics software to measure leads and business value, resulting in a combined £10.4M+ in client revenue from the last 5 websites built, with an impressive 12.63% conversion rate (top 10% in the world).
- Independently developed the company's next-generation website, applying proven conversion optimisation principles to create a user-centric and lead-generating platform.
Lead Developer & Head of SEO & CRO October 2018 – September 2020
- Drove over £8 million in revenue for surveying client within 5 years, achieving a significant increase through website development and optimisation.
- Led a shift in the company's value proposition, transitioning from brochure websites to high-performing, revenue-generating platforms.
- Managed a team of 6 (4 developers and 2 designers) to deliver multiple projects on time and within budget.
- Successfully led development team to deliver award-winning web projects:
- Silver Award for Lifestyle and Culture Website (Surrey Regional Awards, 2018)
- Gold Award for Best Responsive Website (Sussex Regional Awards, 2017)
- Bronze Award for Best Website (Sussex Regional Awards, 2017)
- Bronze Award for Marketing & Creative (Sussex Regional Awards, 2017)
- Collaborated with the design team to enhance UX alongside SEO and CRO strategies.
- In charge of predicting project timelines for company directors.
Front-End Developer & Head of SEO August 2016 – September 2018
- Developed and optimised websites with focus on increasing organic traffic.
- Implemented SEO and CRO strategies to improve website performance.
- Collaborated with the design team to enhance user experience.
Junior Front-End Developer June 2014 – July 2016
- Built cutting-edge responsive websites using core web technologies.
- Implemented cross-browser compatibility solutions.
- Participated in code reviews and contributed to codebase improvement.
- Core Web: HTML, CSS, JavaScript
- Frameworks: Laravel, Vue.js, Bootstrap
- Template Engines: Blade, Twig, Mustache
- LAMP Stack: Linux, Apache, MySQL, PHP
- SEO, CRO, UX/UI
- Sales Psychology & Storytelling
- Conversion Copywriting: PAS Framework
- Digital Transformation
- Analytical Problem-Solving
- Measurable Results Delivery
- Leadership